I drove linehaul for Overnite Transportation for eight years and logged a million miles without an accident. That fact matters more to this practice than anything else on my resume. Before I ever negotiated a rate, I ran the lanes. I know what a dock looks like at two in the morning, what a badly built schedule does to a driver, and why a network that looks efficient in a spreadsheet comes apart in practice. Years later, when I sat in pricing meetings deciding what a lane was worth, I had actually driven it.
Keith Street Founder · Atlanta, Georgia
Forty-two years
The route.
1984 1992
Overnite Transportation
Linehaul Driver
One million accident-free miles. Eight years learning the network from inside the cab.
1992 1999
Viking Freight, then Daylight Transport
Facility Manager & Sales Director
Recruited off the road into sales and operations. Ran the dock and carried the number — both halves of the business, learned from the freight up rather than from a classroom down. Very few people in this industry have done both jobs.
1999 2016
FedEx Services
Regional Sales Director, then Global Account Director
Led a team of 21 regional sales associates, then managed a global territory valued at $1.2B in strategic accounts including GE, Siemens, Textron, Kimberly-Clark, and Procter & Gamble. First Global Account Manager to sell every FedEx mode — parcel, ground, supply chain, and LTL.
2016 2020
XPO Logistics
SVP Global & Strategic Accounts, then VP Regional Operations
Led strategy across a $750M portfolio and closed $52M in new business. Then asked for an operating role: a $600M region with full P&L accountability across Georgia, Florida, Alabama, North Carolina, Tennessee, and Puerto Rico. 2,400 employees. The region was underperforming when I took it — EBITDA improved 18% year over year, operating costs fell 14%, the operating ratio moved 4.5 basis points, and we opened a new port-based facility in Puerto Rico. The number I'm most proud of is that turnover dropped 68%.
2021 2022
AFS Logistics
Senior Director, Global Accounts — LTL & Parcel
Led LTL and parcel strategy, TMS modernization, and operations transformation. Launched a new volume LTL program and designed carrier linehaul strategies.
Built the national retail and commercial sales function from scratch across a forty-facility network. Developed a $35M+ pipeline, closed $12M in new 3PL business, and grew top-account revenue 47% in a single year.
2025 2026
Zaar Consultants
Vice President of Sales
Recruited to build, organize, and train the sales team and go-to-market plan across LTL, brokerage, and warehousing verticals, leading sixteen sales managers.
2026 —
Keith Street Advisory
Founder
Transportation and supply chain consulting, and executive leadership development, for mid-market companies.
Why this practice
Two things kept happening.
The first was watching shippers sign agreements they didn't fully understand. Not because they weren't smart — because carrier pricing is genuinely opaque, and the information asymmetry is enormous. I was on the side that benefited from it. I know precisely where the money is, and I'd rather help find it than keep collecting it.
The second was watching good people get promoted into leadership with no preparation and no support, then get judged for struggling. I did that to people early in my career, before I knew better. Building leaders turned out to be the most durable thing I did in any role I held — the revenue numbers reset every January, but the people I developed are still running organizations.
Keith Street Advisory exists to do both of those things for companies that can't hire a Big Four firm and shouldn't have to.
Before the freight
There was baseball.
I was a high school All-American, and an All-Star selection as a freshman at the University of Georgia, where I played on scholarship and studied History. I was drafted twice — by the San Diego Padres in the 1981 winter draft, and by the Atlanta Braves that June.
I signed with the Braves in June 1981 and played in their minor league system until May 1983. Along the way I was elected to a Braves organizational minor league all-star team that traveled to Korea for a month-long exhibition series. My career was written up in the Red & Black at the University of Georgia and in The Covington News.
Then it ended, the way it ends for almost everyone who plays. A year later I got into a truck and started over at the bottom of a different business.
I mention it because it's the part of my background that has the most to do with the coaching work. Every leader I work with is somewhere on that same arc — being developed, being evaluated, or facing the end of something they built an identity around. I've been coached hard, measured constantly, and made to start again from nothing. That isn't a framework I read about. It's how my twenties went.
Education
University of Georgia
I attended the University of Georgia on a baseball scholarship, studying History, and continued at Middle Georgia. I'm based in Atlanta.
Let's find out if I can help.
The first conversation is free and it isn't a sales call.
